My Story

Like most social media managers, I started as a one-woman show figuring things out as I went, taking on any client I could get, and very quickly realising that “winging it” only gets you so far.

I was posting content for clients at all hours, juggling everything myself, and trying to piece together what actually makes an SMM business work beyond just landing the next client.

Eventually, I hit that point where something had to change.

I started focusing more on systems, strategy, and how to actually build something sustainable. That shift is what led me to building my agency, refining how I sign clients, how I structure my offers, and how I run my business in a way that doesn’t rely on me being “on” 24/7.

Now I work with product-based brands on their social media and content, while also teaching other SMMs how to build their own businesses in a way that feels more intentional and actually scalable.